Consumers and hemp: demand, trust, and sustainability

Publication date: 05-06-2026
Extent: 24 pages

Contributions by: Jane Kolodinsky, University of Vermont and Colorado State University, USA; Hannah Lacasse, University of Vermont, USA; Tyler Mark, University of Kentucky, USA; Rebecca Hill, Colorado State University, USA; Heather Darby, University of Vermont, USA; and William Snell and Yuqing Zheng, University of Kentucky, USA

Chapter synopsis:

This chapter reviews the consumer demand for hemp-based products. It provides an overview of the process that involved the legalisation of hemp products which in turn, led to the need to understand potential consumer demand for these products. The chapter also includes a case study to support the need to meet these demands whilst also ensuring that consumers can trust the products whilst also highlighting the products’ safety and sustainability.

DOI: 10.19103/AS.2025.0161.26